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Acceptance of the platform – like a small snowball effect
The OSRAM brand management platform (OSRAM Marketing and Communication Platform, OMCP) is celebrating its first birthday soon. On Brandmanagementexperts.com Matthias Hohlbach, Senior Advertising...
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World Usability Day
Today we celebrate the 10th World Usability Day. More than 40 countries are participating with around 200 events. Communities of professional, industrial, educational, citizen, and government groups...
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Brand management platform 2.0 or is your marketing portal intelligent? (Part I)
No matter if it is a corporate Intranet or a corporate Brand Management Portal – this is an instrument, a tool holding the knowledge that employees use every day to make a company successful....
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Perfect image content by application – Content creation of branded images in...
What might a tool look like that best supports social media managers in their job? How is branded image content created quickly and cost-efficiently? How can you reduce process loops? Well, we asked...
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Picture gallery: 10 fun facts for the start of the new year
We wish you all the best for 2015. Before we concentrate on old duties in the new year, we have put together some interesting facts about brand management and marketing in our gallery for you. We hope...
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Who we are
In 1999 virtual identity created its first brand management platform for SIEMENS with the name „/brandville“. The goal was to build a community which would push further development of the brand. How...
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We are working with
/brandville Since 1999 Global Marketing Management Platform Since 2003 Brand Management Online Since 2007 Brand Net Since 2009 Markenportal Since 2011 Marketing...
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What we do
Our Products and Services By supporting companies in managing and developing their brands, we are experts in what we do. Our mission is to provide a single point of information, service and dialogue....
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Optimize with numbers: Interview with a tracking expert
Tracking expert Jonathan Schwarz from the online agency Virtual Identity explains why a detailed tracking analysis can save costs, which tracking tools are suitable and what to consider when you...
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Brand Management Platform 2.0 or is your marketing portal intelligent? (Part II)
In Part I of this article series, I introduced some well-known techniques and Web 2.0 concepts, along with personalization, which can be applied also to optimize a web-based Brand Management Portal of...
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